Four different openings for the same ad. Pick which one(s) we take forward.
Space hook → full story
v3 fixes: subtitles (bottom, spoken) now separated from gold supers (top, marketing) — the hook's "ek nayi city hai" is a top super; the CTA is a 2-line card that fits the frame (was cut off). Plus continuous VO + ducked music.
This is the full flow. The other 3 hooks bolt onto this same body next.
The Light You Can See From Space
Opens looking like a wildfire from orbit → it's a city being born. Awe + "what is that?"
VO: "Yeh roshni space se bhi dikhti hai. Aur iske theek saamne — abhi bhi khaali zameen padi hai."
The Proud Father (persona fixed)
Aspirational family — a skeptical boy, a proud father, their SUV, on their own plot. Emotional legacy.
VO: "Mera beta kehta hai — yahan kuch bhi nahi hai. Par main jaanta hoon — yahan sab kuch hai."
The One Who Already Lives Here
A wild blue bull owns the empty land at dawn, then stares down the lens. Cinematic, original.
VO: "Aaj iss zameen ka maalik yeh hai. Kal koi aur hoga."
Woh Forward — the leaked voice note
A "Forwarded many times" WhatsApp note, overheard in a car. Curiosity + FOMO.
VO (hushed): "Bhai, kisi ko batana mat. MET City ke saamne zameen nikli hai — sirf 38 lakh mein."